Unleashed Madison
CASE STUDY
Unleashing a User-Friendly Web Experience
Unleashed Madison, a vibrant dog daycare and training facility in Madison, Wisconsin, sought to revamp their online presence. Their existing website was outdated, difficult to navigate, and failed to effectively communicate their brand's unique personality and services. As the UX Designer and Project Manager, I was tasked with redesigning the website to create a user-friendly, visually appealing, and informative experience that would drive engagement and make it easier for potential customers to navigate and book online..
CHALLENGE
A complete overhaul of the current Unleashed website to provide a positive user experience and to show off the brand’s personality
OUTCOME
The Unleashed Madison website redesign project was a success, resulting in a significantly improved user experience and a stronger online presence for the company.
MY ROLE
UX Designer
UX Researcher
Web Designer
Project Manager
Understanding the User
As all good things start, we began with the user. I needed to make sure I understood the needs of the user and built everything around those needs. Existing user data and invaluable personal experience from Unleashed owner, Ben Larson, were used to accelerate the design process.
I analyzed competitor websites to identify industry best practices and opportunities for differentiation. I found that a lot of competitor websites were very outdated and difficult to navigate, so we had an opportunity to stand out from the crowd.
Together, Ben and I developed a primary user persona to represent the target audience and guide design decisions.
From there, it was time to start designing. Low-fidelity wireframes were created to outline the website's structure and layout. After all was approved, I created high-fidelity prototypes to visualize the brand’s final design and to simulate the user experience.
Wireframing & Prototyping
Creating a welcoming and exciting brand identity was crucial to help Unleashed stand out amongst the competition. I implemented a clean, modern design with a vibrant color palette that reflected Unleashed Madison's brand personality.
I also cleaned up the navigation, and designed an intuitive navigation system that made it easy for users to find essential information.
With more people than ever using their phones for everything nowadays, it was critical to ensure the website was fully responsive and provided a seamless experience on all devices, especially mobile.
With the help of some professional photography, we were able to incorporate high-quality images and videos of dogs and the facility to create an engaging experience.
UI Design & Branding
After the prototype was tested, the designs were handed off to the developer to create the site. I oversaw the development to ensure the designs were properly used. As the site went live, we made small changes based on feedback for the next two weeks to ensure the best possible user experience.
Developer Handoff & Iteration
The redesigned Unleashed Madison website delivered a user-friendly, visually appealing, and informative experience that effectively communicated the brand's personality and services.