The Logo
In the rebranding of Global Coin, the logo redesign was a crucial element. I aimed to encapsulate the essence of the company's core values: Exclusive, Trustworthy, and Legacy. The logo needed to reflect the refined elegance we aimed to project across the brand.
Through meticulous design iterations, we landed on a sophisticated emblem that combined modern elements with a classic touch. The incorporation of gold foil in the logo added a sense of luxury and continuity, aligning with the premium nature of the products.
Impact: The new logo became a central part of the brand identity, seamlessly integrating into all marketing materials, from business cards to packaging. It reinforced the brand's positioning and contributed to a cohesive and high-end customer experience.
TV Commercials
In my role as writer, storyboarder, and editor for the TV commercials, I directed our photographer to capture the necessary shots to tell compelling stories. TV commercials allowed us to narrate the story of these coins in a more engaging way than landing pages alone could. For instance, the King Charles commercial resulted in a $500,000 single coin sale.
Impact: Drove significant sales and engagement by effectively communicating the unique value propositions of the coins.
Print Ads
The Website
The website, originally built on WIX, was migrated to Shopify. I designed everything from the ground up: navigation, home page, product pages, informational pages, blog, etc. The goal was to create the best-looking and best-functioning precious metals site. We heavily focused on the mobile experience, catering to the 70% of users who accessed the site via mobile.
Impact: Improved user experience and increased conversions through a seamless, visually appealing, and mobile-optimized website.