The objective for Fromagination's home page was to simplify the user experience while incorporating the aesthetic of the in-person store. The store is a beloved staple of Madison, WI, and we wanted to bring its charm and professionalism to their eCommerce customers.
The redesign prominently features wood elements, chalk illustrations, and black, mirroring the store’s interior with blackboards and chalk writing.
Impact: Unified the online and in-store experiences, making the website both charming and professional, reflecting the essence of Fromagination.