Logo redesign
The previous logo was challenging to use across various sizes and placements, with an excess of colors complicating its application. We streamlined the logo, making it versatile and visually appealing at any size. The new design is clean, sleek, and fun, with mountains symbolizing both data (resembling a graph) and adventure. The vibrant color palette reflects excitement, learning, and energy.
Impact: The refreshed logo is adaptable, visually striking, and effectively conveys the brand's dynamic and adventurous spirit, enhancing overall brand recognition.
Home page redesign
The home page needed to grab attention immediately. We leveraged vibrant colors and prominently featured the mountain logo.
Displaying the brands they collaborate with front and center showcases their credibility and trustworthiness. Including team members' photos humanizes the company, making it more relatable.
The rest of the page highlights their services, case studies, and includes a playful nod to their podcast at the bottom.
The redesigned page is engaging, user-friendly, and positions Caravan Digital as industry leaders.
Impact: The redesigned home page is visually captivating and user-friendly, boosting engagement and reinforcing Caravan Digital's reputation as a trusted, leading marketing company.